Holland America Line
View & Verandah Sweepstakes

Holland America asked Bowne Creative to build a campaign that would stimulate sales of its premier cabins among the highly influential travel agent channel. Bowne proposed a sweepstakes that would include a series of self-mailers to keep lucrative incentives in front of the agents. The project called for using a number of Bowne’s unique capabilities, including variable data and back-end database programming to track agent sales.