IMSI – TurboCAD Professional

A publicly held software developer, IMSI creates and distributes its applications for a global market of professional as well as amateur designers, architects and engineers. To promote an upgrade of IMSI’s flagship CAD application in print and online, Bowne Creative used a bold, appealing look and feel. The team came up with a design and copy direction that worked well for both the direct mail and email efforts. The online promotion included rotating images, which allowed viewers to see the upgrade’s improvements. The response was excellent—and, with Bowne’s ability to offer tiered pricing offers to different customer lists, IMSI was able to optimize its margins for each segment, rather than compromise with a “one price for all” strategy.