SPA AND AGUA CALIENTE

Bowne Creative was engaged to promote the Spa and Agua Caliente, two very different, but jointly owned gaming entertainment properties in the Palm Springs area. Bowne created a solution around the theme, “Paradise Has Two Destinations” with a welcome package, birthday card and monthly incentive mailings. The result hit the jackpot when combined with personalized messaging and variable data that tailored offers to tiered player profiles.