Helmsley Hotel

The New York Helmsley Hotel hosts some of the world’s most famous and successful people in grand style. To keep them coming back, Helmsley called on Bowne to implement its “Honored Guest Savings Certificate” incentive survey. Bowne Creative designed a tri-fold self-mailer with stunning photos and graphics, personalized messaging, a short survey and detachable, postage-paid bounceback card. The purpose was to capture important guest profile information and reward respondents with a savings certificate good for their next visit. The response? Well, let’s just say that even the world’s most famous and successful folks like to save money.