Grand Central Market

With heavy competition among supermarkets, some are beginning to discover the value of personalized direct mail incentives to keep their customers coming back. As a way to showcase its expertise in this area, Bowne Creative designed a series of packages for Grand Central Market, a fictitious grocer. The campaign includes a new customer welcome package, monthly, seasonal and other elements such as one-to-one laser letters and coupon offers based on individual customer buying history.