SELF-PROMOTION FOR GAMING INDUSTRY

Under its former Vestcom name, Bowne Marketing & Business Communications was a recent participant at NIGA, a major gaming industry tradeshow. In addition to having a booth at the show, Bowne created a Flash presentation for projection on large screens in the exhibit hall. Bowne Creative developed a simple concept with messaging that spoke directly to the needs of gaming industry executives. The presentation used Bowne’s “Gaming Guru” mascot, familiar to executives in the industry, as it has been identified with Bowne for about two years.