THE SOLUTION: RELATIONSHIP PUBLISHING

Relationship Publishing ensures lasting success in the Attention Economy. With Relationship Publishing, publishers strengthen their existing ties to both advertisers and readers. They grab core audience attention by constantly communicating with their community. And they grow their advertiser base by offering highly improved ways of reaching real customers.

Relationship publishers take full advantage of two-way communication vehicles like the Web. They don't simply put their latest print issue online. Instead, relationship publishers leverage their entire content collection in imaginative ways — delighting readers and advertisers alike. Relationship publishers use technology to innovate - maximizing business efficiencies, growing their audience, and making money...