Are you keeping your readers' attention?

YOUR PUBLICATION IN THE ATTENTION ECONOMY

• How does your current Web site meet the needs of the community?


• How does it meet the needs of advertisers?


• How does it compete with national-to-local sites like CitySearch and Digital Cities?

Are you asking yourself these questions? Your readers and advertisers are.

THE BAD NEWS
You have struggled to deliver new content that maximizes your user's online experience - but you have difficulty managing the information you already have. Worse, you are not equipped to relationally leverage your existing content to take full advantage of its value. You cannot access key pieces of content and deliver it to the community. And you cannot capture the new information your community is willing and able to provide.

THE GOOD NEWS
Your alternative publication has tremendous information assets, much of it exclusive to your area. Your unique combination of stories, reviews, and event listings, plus your deep relationships with local musicians, restaurants, galleries, theaters, advertisers and - of course - your readers gives you a competitive advantage in your market...