Drillbit's Relationship Publishing triangle.

THE DRILLBIT MANIFESTO
by the Drillbit Staff

At Drillbit, we believe successful publishing is about relationships.

It's our philosophy. We call it Relationship Publishing.

What does it mean? It's appreciating the deep interconnections between publishers, advertisers and readers. It's recognizing that this long-standing threesome — publishers, advertisers, and readers — is a group dynamic, with far more common goals than divided ones.

It's understanding that one cannot survive without the others.

Most importantly, Relationship Publishing is about helping these groups better communicate with each other. Because when they communicate well, publications grow. Advertising works. And readers have a voice.

At Drillbit, we believe Relationship Publishing changes things.

We believe print publishers are not in the print business. They are in the content business. Because readers want great content more than anything else.

We believe advertisers are not in the business of selling. They are in the business of serving. Because the best customer is one who buys something they truly want or need.

Finally, we believe readers do more than just read. They respond. They rejoice. They revolt. And what readers have to say is of incredible value to everyone - publishers, advertisers and other readers too.

Our mission at Drillbit is to help these three groups work together. We show publishers new ways to talk to readers. We help advertisers find the readers who want to hear from them. Above all, we give readers a louder, clearer voice. And help everyone to listen.

At Drillbit, we provide products and services to make these things happen. We help make publishing work. Together.