Source: Pew Research Center

THE ATTENTION ECONOMY

THE VALUE OF YOUR BRAND =
THE ATTENTION YOU CAPTURE FROM YOUR COMMUNITY (YOUR READERS & ADVERTISERS)

With the explosion of new media outlets, alternative publishers have found themselves competing in an Attention Economy. In an Attention Economy, the number of information sources is constantly growing - in print, on the air and on the Net.

The information that alternative publications have historically "owned", and used to build a franchise, is now readily available from a number of different sources. This new environment undermines the ability of alternative newspapers to grow (or perhaps even maintain) their core audience. Readers are moving to new content choices at alarming rates. Advertisers are following them...