Seattle’s Major League Soccer team has some of the most dedicated fans in the game. MatchPass lets the team reward that loyalty with real-world benefits. I helped design the website for season ticket holders to maximize their points and redeem them for merchandise, on field experiences, discounts, and more.
What makes it cool
My colleagues at Blink conducted on-the-street fan interviews, and in lab user research. This rich understanding of their culture and priorities, enabled me to design in a voice that connects with fans.