Sounders FC MatchPass

Seattle’s Major League Soccer team has some of the most dedicated fans in the game. MatchPass lets the team reward that loyalty with real-world benefits. I helped design the website for season ticket holders to maximize their points and redeem them for merchandise, on field experiences, discounts, and more.

What makes it cool

My colleagues at Blink conducted on-the-street fan interviews, and in lab user research. This rich understanding of their culture and priorities, enabled me to design in a voice that connects with fans.

  • Medium fidelity sketching helped me give substance and balance to the layout of features and relationships between elements.

  • With a features map, I synthesized pre-defined business needs and Sounders fans' desired functionality into a page-level structure for the site.

  • Wireframing layout and functionality to approximate the block-level look of key pages.

  • The site leverages the familiarity of the team's brand, while emulating the excitement of match day in the stadium.

  • Fan activity is part of a virtuous cycle. They're awarded points for engaging with the team and match day activities, which they redeem for more team rewards and experiences.

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