Visual styling and identity for Amazon’s virtual greeting card and gifting app. The goal was to make a clean, simple, efficient, and inviting interface for creating and delivering personalized greetings. It is fresh and friendly, while maintaining the spirit of the familiar Amazon brand.
What makes it sing
Keeping the outer UI elements dark and neutral brings focus to the colorful, personal content. A selective touch of skeuomorphism provides tactile satisfaction and emotional charm where it matters.