Drillbit Case Study : Metro Guide

PRODUCT OVERVIEW
Metro Guide is an annual directory-style publication produced by Metro Times alt-newsweekly. Like a hip yellow pages, it serves as the "annual manual" for those who want to know what to do - and where to do it - in the Detroit metropolitan area.

Each Metro Guide features a wealth of information, including: a complete bar/club/restaurant guide, a neighborhood-by-neighborhood directory, and a yearlong look at notable events in the city.

Now in its third year, this glossy guide has provided Metro Times access to new advertisers, reader groups and distribution channels.

CASE STUDY
Nearly all of Metro Guide's content is produced using Drillbit's award-winning DrillPress™ content management system.

Because DrillPress stores a publication in its most elemental form, most of Metro Guide was created using content that already exists. "There is no way we could profitably produce Metro Guide without the DrillPress infrastructure," says Metro Times publisher David Jost, "Metro Guide has been a great way for the paper to repurpose existing content to reach new readers and advertisers."

Metro Times is excited about the possibility of other new products made possible with the Drillbit infrastructure, including a local music yearbook and an annual nightlife bible.