Online
news use grows
Harris Interactive reports that the number of Americans
with online access who used the Web as their primary
source of news and information more than doubled in
the weeks since the errorist attacks.
He
said it
INMA executive director Earl Wilkinson paints his vision
of the newspaper industry's future. He says newspapers
"must merge databases with the Web" and develop "hyper-
targeted audiences for advertisers."
Advertisers
scramble for relevance
The L.A. Times notes that the average American is hit
with "at least 3,000 marketing messages daily." The
result: traditional ad buys don't work very well anymore.
And advertisers are starting to notice...
