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City
Paper launches "CP GO", Baltimore's most comprehensive online
calendar
by
the City
Paper staff 10/2/01
Baltimore,
MD -
Baltimore's City Paper alternative newsweekly has launched
"CP GO"
– a daily Internet version of the paper's popular "Baltimore
Weekly" event calendar. Robust and amazingly full-featured,
CP GO is now an integral part of City
Paper's Web site.
"CP
GO is far and away the most comprehensive guide to what's
going on in the Baltimore-Washington area," says City Paper
publisher Don Farley. "Plus, it's truly fun to use." Designed
by award winning Detroit Web firm Drillbit, CP GO sports
powerful interactive functions and features many hundreds
of events not available in the newspaper. "As the area's premier
entertainment weekly," notes Farley, "We felt it was very
important to offer the best online calendar around."
The
CP GO site uses a Yahoo-style Web interface, allowing users
to easily drill-down to anything they might be interested
in – from poetry readings to art openings to electronic music
concerts. Individual event pages feature an exclusive "See
Also" section that links to relevant stories and other related
events. Plus, users can email interesting events to friends,
or even add their own events online.
Perhaps
the most innovative part of CP GO is the "Critic's Choice"
function. With the help of a colorful icon, the site automatically
recommends events by using the accumulated knowledge of City
Paper editors. "The Web site knows which events, bands, and
even locations our writers like," says Farley. "For example,
if you're searching for theater, it instantly recommends a
play we think you'd enjoy."
From
an industry perspective, CP GO positions City Paper to become
the area's Web publishing leader. "CP GO will grow our audience
share while connecting advertisers with the niche lifestyle
segments they value most," says Farley. For example, an advertiser
can now effectively reach and identify with only City Paper's
jazz audience. "This level of targeting is only possible with
the Internet," adds Farley. "It opens up a host of new marketing
and sales opportunities that advertisers will love."
City
Paper is Baltimore's leading arts and entertainment newspaper,
with over 300,000 weekly readers. CP GO can be reached from
a link on City Paper's Web site at citypaper.com.
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