WHAT WE DO

Drillbit is a multi-faceted Product and Services agency focused on creating new content-oriented business models for publishing.

Through an integrated blend of end-user products and supportive marketing strategies, Drillbit leverages the differing strengths of Web and print into new, sustainable revenue streams. We strive to increase a publication's Web and technology ROI by giving advertisers highly cost-effective ways to reach those niche customers who are truly interested in their products.

Our comprehensive offering includes:

• Content management software
• Business process mapping
• Web design & information architecting
• System implementation
• Training
• Change management
• Project visioning & consulting
• Strategic marketing plans
• Revenue strategies

With the help of our proprietary DrillPress™ database, we specialize in providing a complete solution to publishers - with the goal of positioning a publication's online and print offerings so they are uniquely valuable to both Readers & Advertisers.

Profitability for online publishing is one of our top initiatives. We focus on creating products (such as our Metropolis™ Web directories) that reach distinct communities. These highly targeted and deeply differentiated groups are of incredible value to appropriate advertisers.